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The next time you see a distinctively pink Vespa zooming by, it might just be one of the Vespa LX 50 scooters that more than a dozen non-profit agencies devoted to battling breast cancer are adding to their autumn Breast Cancer Awareness initiatives. Through a partnership with Lifetime Networks 15th annual National Breast Cancer Awareness Month campaign, “Stop Breast Cancer for Life: The Power of 15,” Vespa USA is bringing a boost of extra horsepower to each of the participating agencies Breast Cancer Awareness Month programs by donating a limited-edition pink Vespa.

Women riders can tour the Austrian Alps on an all-female motorcycling tour as Edelweiss partners with MOTORESS, a women and motorcycling Web site. From July 24 to 31, 2010, riders will have the opportunity to ride through Austrian alpine scenic roads with the founder of MOTORESS, Vicki Gray, the woman who created the concept of a female ride day in May, with veteran motorcycle touring company Edelweiss Bike Travel, celebrating its 30th year anniversary, providing the motorcycling logistics.

After reviewing more than 550 submissions to its Ride On! Write On! contest, the Motorcycle Safety Foundation (MSF) has selected the top 10 semi-finalist slogans. The public is invited to vote online at MSF-USA.org to determine the winning slogan. Votes will be accepted until 6:00 p.m. (Pacific Standard Time) on October 15, 2009.