The Sturgis Motorcycle Rally gears up for its 86th year, and women riders will take center stage with a series of empowering events from August 7 to August 16, 2026.
Women-Focused Fun at the 2026 Sturgis Motorcycle Rally
After completing a 3,900-mile coast-to-coast Ride4Mary tribute ride, Ruth Belcher reflects on her first WIMA rally—a powerful celebration of sisterhood, global connection, and the 75th anniversary of women riders uniting around the world.
Ride4Mary Women’s International Motorcycle Association (WIMA) Journey
The Sturgis Buffalo Chip Biker Belles Women’s Day represents many positive elements of the motorcycle community—encouragement, empowerment, mentorship and charity. Learn about the founders of the day Sturgis Bike Week sets aside for women.
Sturgis Biker Belles: Celebrating Women Who Built a Legacy
Celebrate the spirit of “Motorcycle Mary” McGee with exclusive apparel and accessories honoring a legendary life on two wheels. The Ride4Mary committee proudly announces that official Ride4Mary merchandise is available in the Women Riders Now
Official Ride4Mary Merchandise Now Available
Women Riders World Relay (WRWR) is relaunching in 2026 as a digital platform and app designed to unite and empower women riders around the world. Building on its 2019–2020 global motorcycle relay that connected 3,500 female motorcyclists across 78 countries, the new WRWR will feature a digital baton, skill-building challenges, and a social community. WRWR aims to amplify the voice of women in motorcycling, and Women Riders Now is proud to be the official media partner for this groundbreaking initiative.
Women Riders World Relay Is Back—and It’s Going Digital
Pearl’s Jam, named for the co-founder of the Sturgis Motorcycle Rally, is a celebration of legacy, empowerment, and the powerful presence of women in motorcycling. Find out more about this special all-women’s event.
“Pearl’s Jam” to Celebrate Women Riders at Sturgis Motorcycle Rally
Ride For Mary is a first-time, coast-to-coast tribute ride honoring legendary motorcyclist Mary McGee. Riders everywhere are invited to dedicate their miles to Mary’s legacy—whether on a solo ride or with a group—culminating at the WIMA 75th Anniversary Rally in Maine. This global celebration honors Mary’s fearless spirit and her groundbreaking impact on the world of motorcycling.
Event Alert: Ride 4 Mary—August 30–September 7, 2025
The Women’s International Motorcycle Association (WIMA) is the world’s oldest international organization of women motorcyclists—2025 marks 75 years! With more than 6000 members globally, celebrations will be held in dozens of countries, culminating at the International Rally in Maine, September 8–13.
2025 Women’s Motorcycling Event: WIMA USA National Rally
The American International Motorcycle Expo (AIMExpo) is the premier trade show for the powersports industry. WRN representatives attended the Las Vegas show this year to search for women’s gear and cool new motorcycles. Here we recap the exciting event.
Highlights from the American International Motorcycle Expo
The Buffalo Chip Biker Belles has become an annual tradition and reason why many women go to the Sturgis Motorcycle Rally every year. Check out who’s who at the event and learn why so many of us love women’s day.
Biker Belles Women’s Day at Sturgis Motorcycle Rally