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Daytona Bike Weeks Big Marketing Push to Attract Women

Women make the majority of household purchasing decisions. That’s a fact widely understood among savvy marketing and advertising agencies including the marketing specialists at the Daytona Beach Area Convention and Visitors Bureau. At this year’s Bike Week, slated for March 6 to 15, organizers are reinforcing that notion with an advertising campaign that includes messaging for women riders.

Daytona Bike Weeks Big Marketing Push to Attract Women

Solo Seat Luggage Racks and Detachable Racks for Motorcycles

We were excited when we met Kelly Motherwell of Motherwell Products because his company manufacturers luggage racks for motorcycles with solo seats. These luggage racks mount on the rear fender behind the solo rider seat. And many readers of Women Riders Now ride without a passenger and have a solo seat attached to their bike.

Solo Seat Luggage Racks and Detachable Racks for Motorcycles

Motorcycle Sunglasses for Women and Men

I cant tell you how many pairs of sunglasses Ive gone through in my 25 years of motorcycle riding. Point is, I dont like to spend too much money on a pair of riding glasses because they get a lot of abuse on the road. Pacific Coast Sunglasses has an extensive collection of sunglasses for women and men motorcycle riders, so I encourage all riders to check out the different styles. Prices average just $20!

Motorcycle Sunglasses for Women and Men

Video Review: Adjustable Brake and Clutch Levers for Small and Big Hands

Adjustable brake and clutch levers are standard fare on most sport touring motorcycles, sportbikes, and some metric cruisers. But on Harley-Davidson models as well as the new Indian motorcycles, the levers from the factory are not adjustable, so riders with smaller hands struggle to reach the levers.

Video Review: Adjustable Brake and Clutch Levers for Small and Big Hands

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