Maggie McNally, first-ever female AMA Board of Directors Chairwoman joins the Women Riders Now team as Director of Rider Outreach. In this role, McNally will create programs to add value to WRN newsletter subscribers, grow web and social audiences and membership, and foster mutually beneficial relationships with female riding groups, motorcycle associations, manufacturers, and the industry.
Andrew Capone will bring his extensive experience in motorcycling, media, and business strategy to consult the team at Women Riders Now (WRN) as it expands efforts to bring industry companies closer to female riders. With Capone advising on strategic partnerships, WRN will leverage his entrepreneurial spirit and media expertise to enhance advertising programs, special editorial content, and retail business partnerships.
Nearly one in five motorcycle owners is now female, compared with one in 10 less than a decade ago, and the data suggests that women could soon make up one quarter of owners, which would be a major shift in motorcycling demographics, according to the latest national survey by the Motorcycle Industry Council.