Exciting industry news and product announcements always attract media attention at the annual motorcycle trade show and this year Women Riders Now (WRN) both creates and reports on the buzz. The seventh annual American International Expo (AIMExpo) was held September 26–29 at the Greater Columbus Convention Center in Ohio, and we were hot on the scene.
WRN welcomed the amazing women participating in the Women Riders World Relay as they brought the ride to America with a stop at the AIMExpo. The relay started back in February and has already crossed 53 countries throughout Europe, the Middle East, Asia, and Australia. WRN raised a glass with them to celebrate inspirational female riders when the group arrived at the AIMExpo.
The WRWR continues the journey to the West Coast before heading south to Mexico and through the rest of the 81 planned countries as they raise awareness to the industry of the importance of the female market. WRN is providing monthly updates on the relay in our newsletter which you can subscribe to here, and you can follow them @womenridersworldrelay. Check out these incredible women who are showing the world what female riders can do!
Congratulations to Women’s Favorites at AIMExpo!
WRN provided surveys to all the women who stopped by our booth, including the WRWR attendees, to choose their favorites in 13 categories at the AIMExpo this year. We were very pleased with some of the results, disappointed in others. Unfortunately, there were several “epic fails,” in two major categories that are important to women; Best Boots for Women and Best Gloves for Women. Sadly, there just weren’t any other than the “unisex” versions we were offered as a consolation. Hopefully, the hordes of women storming booths in search of the women-specific items serves as a wakeup call to these vendors.
WRN will feature all the winners with more in-depth coverage next month, and plan full product reviews soon. Here’s how the women voted:
Best Safety Item inView wireless turn signal and brake light, ThirdEyeDesignInc.com
Best Jackets for Women AGVSport, GearHousePros.com
Best Product for Pillions Cardo Freedom 1+ communication system, CardoSystems.com
Best New Technology Novus Radar Technologies motorcycle blind spot detection kit, Motorcycleblindspot.com
Must-Have Tool or Gadget SportBike Chic Tank Purse, SportBikeChic.com
Best Hot-Weather Product Wild Ass seat cushion, Wild-Ass.com
Best Product for the Vertically Challenged Can-Am Ryker, Can-Am.brp.com
Best Representation of Female Riders Women Riders Now, WomenRidersNow.com
Gas Tank Mentorship
The MIC “Gas Tank” program provided powersports professionals an opportunity to present their business plan for a new powersports-related innovation, product, or service in front of influential industry business leaders at the AIMExpo. Many of the entrants were female-owned companies. Gas Tank applicants are paired with a powersports industry mentor in order to prepare or further develop their business plan and presentation. Participants gain insight, feedback, visibility and industry connections.
New Products for Women and Men
This year’s AIMExpo featured new motorcycles and products for everyone. Most of the manufacturers were there with their newest and sometimes customized bikes including Harley’s electric LiveWire, which “whirred” up frequently throughout the weekend. There was plenty of riding apparel and accessories for your bike, everything from communications systems, exhaust pipes, and chemicals to luggage and racks. Attendees were also able to watch knowledgeable presenters give talks on riding and touring skills, proper riding gear fit, and basic bike maintenance.