Rallies & Events

Women make the majority of household purchasing decisions. That’s a fact widely understood among savvy marketing and advertising agencies including the marketing specialists at the Daytona Beach Area Convention and Visitors Bureau. At this year’s Bike Week, slated for March 6 to 15, organizers are reinforcing that notion with an advertising campaign that includes messaging for women riders.

More than 100,000 motorcycle enthusiasts are expected to roar into Daytona Beach, Florida, October 16-19, for the 22nd Annual Biketoberfest, making it one of the top 10 motorcycle rallies by attendance in the country.

The message of support for women in motorcycling was loud and clear at the Biker Belles celebration, an event organized by the Sturgis Buffalo Chip during the Sturgis Motorcycle Rally for its fourth year. Designed to bring together women in motorcycling as well as their families and friends, this symposium, ride and reception was well attended by both women and men alike.

I remember attending my first Sturgis Motorcycle Rally in the mid-90s when a veteran rally goer told me he’d been attending for 18 years. I thought, “Wow, will I ever get to say that? Will I ever want to say that?” Well, I just attended my 18th Sturgis Rally. I can’t believe I’m saying that actually.

Biker Belles participants will take to the road during the Sturgis Rally on their sixth annual ride, Tuesday August. 5, 2014. The signature Buffalo Chip event was created to raise funds for South Dakota charities, and it does so by bringing together women, their families and friends to celebrate the role women play in shaping the culture, sport, art and history of motorcycling.

For many women riders, Daytona Bike Week also means the opportunity to participate in the Harley-Davidson Muscular Dystrophy Association (MDA) Women’s Ride, which took place on Tuesday, March 11. This year’s ride brought riders back to the Daytona International Speedway as the starting point, where the ride originated in year’s past.

Schuberth North America has signed on as presenting sponsor of the inaugural Steel Horse Sisterhood Summit. The event, set for May 2 – 4, 2014 in Denver, Col., will focus on networking, education, scenic riding, and raising money for charity.