Rallies & Events

Recap of Women’s Sportbike Rally West

This year the inaugural Women’s Sportbike Rally West took place on the cusp of summer in Big Bear, California. With more than 30 female sportbike riders in attendance, some coming from as far as Utah and Ohio, this event catered to the women who love twisty roads and nimble bikes, but can’t make it to Deals Gap in North Carolina for the Women’s Sportbike Rally East, now in its tenth year.

Recap of Women’s Sportbike Rally West

Daytona Bike Weeks Big Marketing Push to Attract Women

Women make the majority of household purchasing decisions. That’s a fact widely understood among savvy marketing and advertising agencies including the marketing specialists at the Daytona Beach Area Convention and Visitors Bureau. At this year’s Bike Week, slated for March 6 to 15, organizers are reinforcing that notion with an advertising campaign that includes messaging for women riders.

Daytona Bike Weeks Big Marketing Push to Attract Women

The Secret Success Behind a 12-Year Women’s Charity Ride

Sweeties On Wheelies. Has an interesting ring, don’t you think?What do you get when you mix 49 women who call themselves “sweeties,” their motorcycles, a beautiful day, an amazing ride and willing, generous spirits? You get a win-win situation for the Women’s Resource Center of northeast Wyoming and you get a chance to ride with 49 of your Sweeties On Wheelies riding buddies.

The Secret Success Behind a 12-Year Women’s Charity Ride

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