Many people say that the best form of advertising is “word of mouth” endorsement. This has certainly been the case in BMW Motorrad USAs latest print advertising campaign, which shows genuine BMW owners in inspiring scenarios.
Real BMW Riders Featured in Ad Campaign
We asked custom motorcycle builder and mechanic Athena Ransom of Vagabond Chopper Company what she has in her motorcycle tool kit when she goes on an extended trip. See a list of tools she carries with her on her bike.
Putting Together a Motorcycle Tool Kit
The search for a perfect-fitting motorcycle often feels like a Goldilocks-type hunt as a rider seeks a bike that feels “just right.” Seat height often emerges as a point of consideration and contention. Sitting flat foot on a motorcycle gives a rider many advantages, not the least being sure-footed confidence when coming to a stop, especially on hills, gravel roads or other unsettling situations.
Options for Lowering a Motorcycles Seat Height
Imagine walking into a motorcycle shop where the bikes parked in the showroom are designed for women, all the clothing, gear and accessories are for women only, and the shop is set up intuitively to the way a woman thinks and shops. Sound like a dream store? Well, this place actually exists, and it couldnt be in a more ideal location Daytona Beach, Florida.
A Motorcycle Shop Created for Women
Batteries are the heart of your motorcycles electrical system and require care and maintenance regularly. Here are some basic questions and answers regarding a motorcycle battery.
When temperatures rise, I want to roll my motorcycle out of the garage and go for a long ride. Then I remind myself that cruising off without giving my bike a mechanical check-up isnt safe.
Prepping Your Motorcycle for Summer
Jennifer Stipkala rules the roost in a service department thats very much male dominated. (Count eight roosters and one female service writer.) How well is that working and how does she do it? I wanted to know and what I learned could be important to any woman wanting to work in this business or any manager planning to hire females into this testosterone-packed world.
Working in Motorcycling: Dealership Service Manager
Aprilia, BMW, Buell, Harley-Davidson, Ducati, Honda, Kawasaki, Kymco, Moto Guzzi, Suzuki, Triumph, Victory, Yamaha all want you to buy their motorcycles. Thats the main reason these and other manufacturers spend thousands of dollars to make their bikes available for licensed riders at no charge to test ride at events like Daytona Bike Week, Americade, and the Honda Hoot and the Laughlin River Run (to name a few).
Demo Rides: Why Riders Should Take Advantage of the Them
I was not alone those seemingly endless days in May of 2005. The poignant plea captured a nation, headlining everything from national newscasts to Geraldo Rivera. Like others, my heart broke as I watched Steve Groene, a Coeur dAlene, Idaho, father, pleading desperately for the safe return of his two children, 8-year-old Shasta and 9-year-old Dylan. As a fellow biker, I couldnt ignore the motorcycle ball cap he wore each time he was on TV.
I called Perewitz. And even though I told him I was a freelance writer in the backwoods of North Idaho who has done a little motorcycle magazine work, but primarily work for slicks like Todays Christian Woman magazine and on book projects like “Hot Flashes from Heaven” (Harvest House Publishers, January 2008 release date), Perewitz from the very get-go spoke to me like what I said mattered.