“Pearl’s Jam” Sturgis Celebration
For the first time in its history, the Sturgis Motorcycle Museum and Hall of Fame is throwing a party just for us—women who ride, wrench, race, and shape the motorcycle world. "Pearl's Jam" takes place Monday, August 4th during the 85th Sturgis Motorcycle Rally. More than just an event—it’s a celebration of legacy, empowerment, and the powerful presence of women in motorcycling.
“Pearl’s Jam” is named in honor of Pearl Hoel. She was the co-founder of the Sturgis Rally and a pivotal figure in motorcycle culture. The full-day event offers something for every rider—whether you’re cruising Main Street or diving deep into the history and future of women in powersports.
And the best part? Admission is free (with discounted museum entry). Attendees can drop in anytime during the day.
Come for the Inspiration
From film previews to award presentations, “Pearl’s Jam” is packed with inspiring and interactive experiences:
- Pearl Award Presentation
Kicking off the day is the presentation of the Pearl Award. The Museum's highest honor will be bestowed on a woman who has made a lasting impact in the powersports industry. - Meet-and-Greets & Info Sessions
Connect with industry icons, artists, educators, and thought leaders. Sessions will dive into everything from motorcycle safety and culture to custom art and riding tips. - Gloria Struck’s 100th Birthday Bash
Yes, that Gloria Struck! The Motor Maids legend and author of “Gloria: A Lifetime Motorcyclist” turns 100, and the party’s happening here.
- “Iron Lilly” Film Preview
Get an exclusive sneak peek of Iron Lilly, a feature film based on the life of Lillian Farrow, the first female Harley-Davidson dealer.
- Ray Drea Painting Unveiling
Renowned artist Ray Drea unveils a new work commissioned by the Museum that honors the spirit of women riders. This piece joins the Museum’s permanent collection. - Jessi Combs Foundation Exhibit
Learn more about the late Jessi Combs. Her groundbreaking career in racing and media continues in her foundation.
- Conversations with Karen and Bill Davidson
The daughter and son of Willie G. Davidson will be on hand to share stories and perspectives on Harley-Davidson. The pair will talk about their father’s memoir, Ride Free. - Music and Food All Day
Because no celebration is complete without good vibes and great eats.
Stay for the Legends
“Pearl’s Jam” brings together some of the most inspiring women motorcycling pioneers, including:
- Theresa Contreras – Custom painter known for her vibrant motorcycle and automotive work.
- Cris Sommer Simmons – Author, historian, and publisher.
- Karen Davidson – Harley-Davidson legacy and fashion designer.
- Vicki Sanfelipo – Renowned motorcycle safety expert and educator.
- Olivia and Alexa Jacobs – Artists and visual storytellers.
- Marilyn Stemp – Publisher, Hall of Famer, advocate, and board member of the Sturgis Museum.
“This started as a birthday party for Gloria Struck and turned into one of the most impactful women’s events in our industry,” says Marilyn Stemp. “Presenting the Pearl Award here, at an event named for Pearl Hoel, makes it that much more meaningful.”
Hosted by Women Who Ride and Lead
Guiding the events of the day at “Pearl’s Jam” are Gina Woods and Penny Osiecki. You will know them as hosts of the national motorcycle show Open Road Radio. With their lively, down-to-earth style, they’ll keep things moving, entertaining, and rider-friendly.
Plan Your Visit
“Pearl’s Jam” takes place at the Sturgis Motorcycle Museum and Hall of Fame, located on the legendary corner of Main Street and Junction Avenue. Whether you’re a first-timer at Sturgis or a rally regular, this is one event that puts women front and center—and deserves a spot on your itinerary.
For the full schedule and more details, visit www.sturgismuseum.com.
Let’s ride into history, together. See you at Pearl’s Jam!
