Highlights from the American International Motorcycle Expo

Highlights From AIMExpo 2025

The WomenRidersNow.com (WRN) team recently returned from the 2025 American International Motorcycle Expo (AIMExpo) in Las Vegas. We typically find exciting new motorcycles, innovative women’s motorcycle gear, and experience engaging activities for motorcycle lovers at the show, and this year was no different. Professional networking and education sessions round out the Expo’s reputation as North America’s premier powersports trade show.

Meeting up with a number of celebrity influencers at the show is always a highlight. One of our favorites, Doodle on a Motorcycle, stops for a selfie with Erin and me on the show floor.

What is AIMExpo?

The AIMExpo is the largest trade show for motorcycles and powersports in North America. The event brings together manufacturers, dealers, media, and industry professionals. It serves as the epicenter for unveiling new motorcycles, riding gear, accessories, and security products. It’s a place for businesses to showcase their latest innovations while connecting with industry insiders and fellow riders.

This year’s event also functioned as a hub for other motorcycle related events going on in Las Vegas. In addition to a small custom show at the AIMExpo, other events included an industry star studded party at Main Street Moto, the public custom One Moto Show, and the VAHNA Motorcycle Film Festival.

With over 300 exhibitors at the event, here we select just a few of our favorite products to share with you. Subscribe to WRN’s free monthly newsletter to be the first to learn more details about the exciting new offerings.

Women’s Riding Apparel at AIMExpo 2025

Several manufacturers are presenting high-quality gear designed specifically for women, offering a blend of comfort, protection, and style for 2025.

Firstgear

Firstgear offers a high quality waterproof touring suit (jacket and pant) similar to REV’IT!’s Lamina suit. The company touts it as a durable adventure suit built for all-weather protection.The Kilimanjaro 2.0 combines waterproof materials with advanced ventilation for breathability.

Firstgear’s Kilimanjaro 2.0 waterproof jacket and pants

Speed and Strength

I usually opt for black gear (with reflective piping), but was immediately taken with the “Smoked Purple” Daydream jacket with black leather accents from Speed and Strength. The stylish and protective motorcycle jacket comes with full armor including a back protector. The warmth liner is a fashionable hoodie that can be worn on its own. The Daydream is also available in Olive/Black and solid black.

I try on the Speed and Strength Daydream jacket in smoked purple.

Kuryakyn

The Kuryakyn collection includes additional attractive gear for women. The Hoodlum Dame jacket is a retro-inspired leather jacket for cruiser riders. For casual yet protective general riding, the Arbor Motoshirt comes in purple plaid for women.

Cruiser bike parts company Kuryakyn is launching an apparel collection this year under the River Road brand. This beautifully glossy looking crop jacket is called Arabian Spice. In spite of its cute fashion look, the jacket is made of high quality leather and incorporates pockets for armor.

Eudoxie

The Eudoxie line features premium leather and craftsmanship in the some of the most creative designs at the show. The “Beth” jacket is made from thick luxurious leather and features pockets for armor. It is accompanied by matching women’s fit gloves that say “Ride Like a Girl” on the palms. The company offers numerous other leather and textile riding jackets in very modern fashion styles. Although Eudoxie was at AIMExpo trying to get a foot in the door with U.S. dealers, interested customers can order directly at Eudoxie.shop.

Some of our favorite jackets come from a designer from France, Eudoxie. The for-women-by-women company is named for the goddess of independence and freedom. Eudoxie is the daughter of Athena, Goddess of war and the arts, and Dionysus, God of celebration and lust.

Speaking of by-women-for-women entrepreneurs, we run into LaShundra Rucker of Sportbike Chic iat AIMExpo sourcing materials for new products. We love her collection of riding jeans and cargo pants that come in a wide range of sizes.

Helmets with Pink Accents at AIMExpo

New to the U.S. market, SMK Helmets are making a splash as a woman-headed producer of high-quality motorcycle helmets. SMK offers a wide range of motorcycle helmet models for every type of riding. You’ll find solids and graphics in traditional full-face, retro full-face, modular flip-up, three-quarter “mod” style, and even dirt and youth models. SMK helmets feature both DOT and ECE certifications and the modular is even certified as a full-face helmet. The helmets offer all of the modern helmet features we expect and wide size ranges with adaptable fit.

SMK/Bikerz President, Shilpa Arora, talks about the history of this family-run global company while introducing several helmet models. The company produces a whopping twelve million helmets each year.

SMK offers a range of solid color and graphic helmets. Since many riders like pink and purple gear we honed in on these since they stand out in the mix. Left: Bionic adult in Kore graphic. Middle: Gullwing modular in Charger graphic. Right: Typhoon full-face helmet in Mystic graphic.

New Motorcycles at AIMExpo 2025

AIMExpo 2025 showcased an exciting lineup of motorcycles across various segments. Many of the big manufacturers save their unveils for consumer events. Here are a few of the most interesting new models we found at the AIMExpo this year.

Moto Morini

Moto Morini is a legendary Italian motorcycle manufacturer that re-emerged in the U.S. in 2023. The modern motorcycles are designed and developed in Milan, Italy, and built in the company’s own Tier 1 factories in China. This enables the soundly-designed, beautiful machines to be offered at a very welcoming pricepoint. The 2025 Moto Morini bikes include the Calibro 700, the Corsaro GT, the Rumble, and the X-Cape 1200. We hope to test some of the models this spring.

The X-Cape 1200 debuted at the Italian EICMA show last year. But we are excited about the X-Cape 700, an upgrade from the 650 model currently available. The 700's 32-inch seat height is lower than the 1200's 33.8 inches. We think this twin-cylinder adventure bike will rival the Honda Transalp 750.

The Corsaro family expands with the introduction of the new Corsaro GT 750. This touring crossover joins the Naked and Sport models. The Corsaro GT is designed to provide a smooth and responsive ride, whether navigating city streets or embarking on long-distance journeys.

Moto Morini introduced the Rumble 350 cruiser inspired by the Bobber world. This entry level cruiser boasts vintage 1900s muscle style with a “rock soul.”

Royal Enfield

Royal Enfield’s fully electric motorcycle, the Flying Flea, marks the company’s expansion into the EV segment.The Flying Flea pays homage to a lightweight, gas-powered motorcycle used by the British military in World War II.The new bike is actually Royal Enfield’s all-electric sub-brand of light to middleweight urban electric motorcycles. A Flying Flea scrambler variant is also planned.

Polaris

Polaris showcases several new models from both Slingshot and Indian Motorcycle. We are looking forward to riding and reviewing the new Indian Power Plus model lineup later this month.

NIU

Innovative EV company NIU is best known for electric mopeds and kick-scooters. At the AIMExpo the company presented new motorcycle-like street and street-legal offroad bikes. The focus was on the environmentally friendly electric dirt bike designed for both city commuting and light off-road riding.

MV Agusta

MV Agusta prides itself on ‘motorcycles as art’. The Italian manufacturer’s gorgeous sportbikes are a testament to that. The company showcases the 2025 Ottantesimo collection which includes the Brutale RR, Dragster RR, F3 RR, and Superveloce S.

Women in Racing at AIMExpo

MotoAmerica is actively promoting its premier American roadracing series and we are excited about the season which starts in Daytona Beach in March. We will be watching for Kayla Yakov, a female teenager competing and winning podium finishes in the series.

Later we meet Mikayla Moore, two-time champion of Royal Enfield’s Build Train Race Program, which supports women in competitive motorcycling.

Mikayla was recognized as the AMA Female Racer of the Year for her Build Train Race championships.

Special Events at AIMExpo 2025

AIMExpo Show Afterparty

The AIMExpo staff does a phenomenal job putting on the show’s industry party on the show floor. This year it was themed around the upcoming Superbowl. Props included lawn chairs, buffets of wings, inflatable footballs, and plenty of crazy sunglasses like the ones MIC Vice President of Market Expansion, Cinnamon Kernes, wears here. Exhibitors, dealers, and media attendees networked and had fun at the annual afterparty.

Moto Industry Party at Main Street Moto

On Thursday evening, Main Street Moto hosted an annual industry party. The exclusive event brings together industry professionals, racers, and media for a night of networking and celebration of the motorcycle community. Attendees included top MotoAmerica racers, motorcycle influencers, and key industry figures, making it one of the most talked-about gatherings of the expo.

On the Main Street Moto industry party red carpet, I am greeted by organizer and motorcycle industry PR executive, Penny Osieki. Attendees included Marilyn Stemp of Iron Works magazine and the Sturgis Buffalo Chip, Toni Woodruff (Sturgis Buffalo Chip), Gina Woods and Dazzlin’ (Open Road Radio), Tara Pierce (Main Street Moto), Joanne Donn (GearChic), Kristen Lassen (Daughters of the Road), Brandi Hoel (Red Rock Harley Davidson), Amy Pineapple Smith (Heels on Twos), and many more.

The One Moto Show in Las Vegas

Originally founded in Portland, Oregon, the One Moto Show has gained a reputation for showcasing some of the world’s most unique and artistic custom builds.

In Las Vegas for the first time during AIMExpo, the One Moto Show was held in a former casino, The Western Hotel in old Las Vegas. Hand-built motorcycles, innovative designs, and cutting-edge craftsmanship were on display. (Photo courtesy of the One Moto Show)

VAHNA Motorcycle Film Festival

The VAHNA Motorcycle Film Festival also added a new event to its tour alongside the AIMExpo. Taking over the Beverly Theater in downtown Las Vegas, the festival screened the top 10 motorcycle films from 2025. The films celebrate the culture, history, and passion for two-wheel adventure.

Riders, filmmakers, and motorcycle enthusiasts came together for a night of storytelling and cinematic appreciation, further adding to the immersive experience of AIMExpo 2025.

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