Selling to Women: Reaching Out To The Community

My article entitled Selling to Women: Female Only Events discussed how more and more dealers are finding success in organizing women-oriented events as a way to attract female customers. This article talks about other events that are less focused on women riders, but have the potential to bring in those female buyers.

Selling to Women: Female-Only Motorcycle Events

With the increase in women motorcycle riders, one question you should be asking yourself is: What is my share of the women’s market in my community?” While women riders have been around a long time only recently have they been referred to as an actual market segment.

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