Dealer Resources

My article entitled Selling to Women: Female Only Events discussed how more and more dealers are finding success in organizing women-oriented events as a way to attract female customers. This article talks about other events that are less focused on women riders, but have the potential to bring in those female buyers.

With the increase in women motorcycle riders, one question you should be asking yourself is: What is my share of the women’s market in my community?” While women riders have been around a long time only recently have they been referred to as an actual market segment.

One of the goals at Women Riders Now is to provide beginning riders with the tools they need to start their riding experience off on the right foot. Weve created an entire section just for