The Sturgis Buffalo Chip Biker Belles Women’s Day represents many positive elements of the motorcycle community—encouragement, empowerment, mentorship and charity. Learn about the founders of the day Sturgis Bike Week sets aside for women.
Sturgis Biker Belles: Celebrating Women Who Built a Legacy
Women Riders World Relay (WRWR) is relaunching in 2026 as a digital platform and app designed to unite and empower women riders around the world. Building on its 2019–2020 global motorcycle relay that connected 3,500 female motorcyclists across 78 countries, the new WRWR will feature a digital baton, skill-building challenges, and a social community. WRWR aims to amplify the voice of women in motorcycling, and Women Riders Now is proud to be the official media partner for this groundbreaking initiative.
Women Riders World Relay Is Back—and It’s Going Digital
Pearl’s Jam, named for the co-founder of the Sturgis Motorcycle Rally, is a celebration of legacy, empowerment, and the powerful presence of women in motorcycling. Find out more about this special all-women’s event.
“Pearl’s Jam” to Celebrate Women Riders at Sturgis Motorcycle Rally
Kat’s Magic Helmet by Katherine Legge and Andy Amendola is a beautifully illustrated children’s book. The story captures the heart of any reader who’s ever dreamed of overcoming fear and embracing who they truly are.
“Kat’s Magic Helmet” Ignites Young Imaginations
Innovative EV company NIU is best known for electric mopeds and kick-scooters. Now the company is introducing new street and offroad e-motorcycles. We test ride the environmentally friendly “Wild” electric dirt bike designed for light off-road riding.
2025 NIU XQi3 Wild – Electric Dirt Bike
The Women’s International Motorcycle Association (WIMA) is the world’s oldest international organization of women motorcyclists—2025 marks 75 years! With more than 6000 members globally, celebrations will be held in dozens of countries, culminating at the International Rally in Maine, September 8–13.
2025 Women’s Motorcycling Event: WIMA USA National Rally
Alpinestars Ava Women’s Motorcycle boots are a modern, street-savvy riding footwear option that delivers comfort, confidence, and a little extra height where it counts.
Alpinestars Ava Women’s Motorcycle Boots: Height for Shorter Riders
The purpose of the Driftless Women’s Retreat is to get women riders together for a great weekend of new friendships, camaraderie and amazing riding in the Driftless area. This is an open event for all
Searching for a riding buddy who shares your passion or a lifelong partner to join you on life’s journey? The motorcycle community offers plenty of opportunities to connect. From clubs and events to social media groups and dating apps, the road to romance is as open as the highways we love to ride. Check out our tips on moto-dating.
Revving Up Romance: A Motorcyclist’s Guide to Finding Love
It’s that time of year when we reflect and plan what we want our year to look like. Download and use this fun motorcycle bingo card as a guide to new year adventures. And when you complete it we will even send you a reward.
Motorcycle Bingo: 2025 New Year’s Challenge