Its an unwritten rule in motorcycling culture to stop for a distressed rider. Of course, rider ethics go well beyond the open road as motorcyclists often stop on the journey of life to help those in need – rider and non-rider alike. In the spirit of that support, Harley-Davidson is introducing a new clothing line designed to aid those touched by breast cancer.
The new Harley-Davidson Pink Label Collection was inspired by women who have been affected by breast cancer. The collection is comprised of 12 of the most popular womens MotorClothes silhouettes each featuring a tasteful touch of pink including jackets, pants, eyewear, gloves, helmet, shirts and more.
A portion of the proceeds from the sale of every Pink Label Collection item will help fund the YourShoes 24/7 Support Center, which is administered by the national non-profit Breast Cancer Network of Strength. The YourShoes center, which helped nearly 50,000 people in 2008 alone, is staffed by breast cancer survivors who provide immediate emotional relief, at any time of day, to people affected by breast cancer.
The Pink Label Collection was conceived and designed by the Harley-Davidson Womens MotorClothes Product Development and Design team. To find out more about the Pink Label Collection, or purchase items from the collection, visit your local Harley-Davidson dealership or go to Harley-Davidson.com/PinkLabel.