Excitement was high at this years Indianapolis Dealer Expo in February, where motorcycle dealers shop for new products to put in their stores. Even though the uncertain economy kept a lot of exhibitors from attending, there were still plenty of new products to look at. The good news is that the marketplace seems to be responding to the increasing number of female motorcycle riders, and our choices in quality riding gear continue to expand. Heres a sample of some new products from some familiar and some not-so-familiar companies.
Rebel Girl
Rebel Girl was the darling of the show. The maker of womens gear and accessories took the main stage at the fashion show, which was standing room only thanks to its gorgeous models and fun fashion wear. I got to meet Cher, the founder of Rebel Girl, who is truly an inspiration. Visit RebelGirl.com.
Rebel Girl was the darling of the show. The maker of womens gear and accessories took the main stage at the fashion show, which was standing room only thanks to its gorgeous models and fun fashion wear. I got to meet Cher, the founder of Rebel Girl, who is truly an inspiration. Visit RebelGirl.com.
VaVaVroom
VaVaVrooms accessories are for sophisticated, adventurous and confident riders just like VaVaVroom Founder Denise Maple. The online retailer has something for every style of rider, including T-shirts, hoodies and tanks with sexy burnout designs. Visit VaVaVroomOnline.com.
GoGo Gear
GoGo Gear rocked the show with its fashionable, fun and fully protective motorcycle and scooter wear. Featuring waterproof fabrics, abrasion-resistant materials, and CE-approved armor in all the right places, GoGo Gear is one of the first “motoclothes” companies to factor in haute fashion as well as function. Visit GoGoGearLA.com.
BikaChik
New on the scene this year is BikaChik Wear, whose motto is “Look Hot, Ride Hard.” The company’s designer incorporates Swarovski crystals into many of the designs for a unique look. BikaChik also offers custom design work for its customers. Visit BikaChik.com. Update: 4/1/20: The website is no longer working, and a Google search shows no results so we assume this company is out of business.
Schuberth
European helmet brand Schuberth is back in the United States with a strong line of products. The C3W helmet is shaped specifically for the female face. It also has an integrated flip-down sun visor, and is available in white, silver, gloss black and matte black. Visit Schuberth.com.
Shoei
While Shoei’s Qwest Goddess helmet was actually introduced in the fall, this was my first up-close look at the 2011 helmet. Wow! Love that hibiscus! Designed for touring and adventure, the Qwest Goddess comes in three colors: blue, white and pink. Available sizes are XXS-XXL. Visit Shoei-Helmets.com.
Forcefield Performance
Forcefield makes innovative protective gear, and new this season is a woman-specific back protector. To purchase, visit SuperBikeStore.net.
EC3D
EC3D debuted its technical garments to the motorcycle market at the show this year. EC3D makes medical-grade garments with strategically placed compression panels. The products claim to improve blood circulation, reduce lactic acid buildup, increase oxygen delivery to muscles, and assist with better posture and balance. For women, the company offers a sports bra, a camisole bra and compression bottoms. Visit EC3DSports.com.
I just got a new Schuberth C3W helmet and am looking forward to putting many miles in with it on my head. I got to test is out this past Sunday for a short 70-mile ride in somewhat cool conditions (40 degrees). I installed the included fog shield and it worked like a dream. I really noticed how neutral it is in the windstream. Even when I turned my head sideways there is no wind drag and it is much quieter than my older Schuberth Concept helmet. I’m sure the integral sun shield is going to be very nice too. This is a real quality piece of riding gear I am glad to have!