The Sturgis Buffalo Chip Biker Belles Women’s Day represents many positive elements of the motorcycle community—encouragement, empowerment, mentorship and charity. Learn about the founders of the day Sturgis Bike Week sets aside for women.
Sturgis Biker Belles: Celebrating Women Who Built a Legacy
WomenRidersNow.com (WRN) puts the Arai XD-5 adventure helmet to the test to see how its redesigned ventilation, modular visor system, and signature Arai protection holds up across different riding conditions. With three easy-to-swap configurations and improved airflow, the XD-5 proves to be a premium choice for dual-sport and ADV riders. Whether you’re hitting pavement or pushing through dusty trails, this helmet is built to adapt.
Arai XD-5—Versatility and Ventilation for Adventure Riders
Celebrate the extraordinary life and legacy of Mary McGee—trailblazing motorcycle racer, mentor, and motorsports icon. As the first woman to compete in U.S. road racing and motocross, “Motorcycle Mary” inspired generations of riders with her fearless spirit and groundbreaking achievements. This heartfelt tribute captures memories from her celebration of life, and the global movement Ride 4 Mary launched in her honor. Discover how Mary McGee’s story continues to empower women riders everywhere.
Remembering Motorcycle Mary McGee
Celebrate the spirit of “Motorcycle Mary” McGee with exclusive apparel and accessories honoring a legendary life on two wheels. The Ride4Mary committee proudly announces that official Ride4Mary merchandise is available in the Women Riders Now
Official Ride4Mary Merchandise Now Available
Women Riders World Relay (WRWR) is relaunching in 2026 as a digital platform and app designed to unite and empower women riders around the world. Building on its 2019–2020 global motorcycle relay that connected 3,500 female motorcyclists across 78 countries, the new WRWR will feature a digital baton, skill-building challenges, and a social community. WRWR aims to amplify the voice of women in motorcycling, and Women Riders Now is proud to be the official media partner for this groundbreaking initiative.
Women Riders World Relay Is Back—and It’s Going Digital
Pearl’s Jam, named for the co-founder of the Sturgis Motorcycle Rally, is a celebration of legacy, empowerment, and the powerful presence of women in motorcycling. Find out more about this special all-women’s event.
“Pearl’s Jam” to Celebrate Women Riders at Sturgis Motorcycle Rally
Getting a custom look on your motorcycle doesn’t have to be new paint, wheels, and super-expensive parts. Installing a quality seat cover like the ones Canadian company Luimoto offers is another way to personalize your ride. Check out how easy it is to install one of its covers to make your bike really stand out.
Luimoto Seat Covers: Install Your Own Custom Motorcycle Seat Cover
Ride For Mary is a first-time, coast-to-coast tribute ride honoring legendary motorcyclist Mary McGee. Riders everywhere are invited to dedicate their miles to Mary’s legacy—whether on a solo ride or with a group—culminating at the WIMA 75th Anniversary Rally in Maine. This global celebration honors Mary’s fearless spirit and her groundbreaking impact on the world of motorcycling.
Event Alert: Ride 4 Mary—August 30–September 7, 2025
Kat’s Magic Helmet by Katherine Legge and Andy Amendola is a beautifully illustrated children’s book. The story captures the heart of any reader who’s ever dreamed of overcoming fear and embracing who they truly are.
“Kat’s Magic Helmet” Ignites Young Imaginations
Harley-Davidson’s 2025 cruiser lineup marks the next evolution of the brand’s commitment to performance and technology. With a blend of classic Harley aesthetics and modern technology, the six cruiser models offer enhanced comfort, safety, and customization, catering to a diverse range of riders.
2025 Harley-Davidson Cruisers: 6 Softails with Personality