May is Motorcycle Awareness Month

AMA TV spot focuses on distracted drivers

The American Motorcyclist Association (AMA) is distributing a new Public Service Announcement (PSA) for Motorcycle Awareness Month. The television spot is the centerpiece of their campaign. The AMA is encouraging all drivers and riders to focus on safe driving practices by avoiding distractions and being aware of other highway users.

Distracted drivers can be motorcyclists, too. This rider at Daytona Bike Week talks on his cellphone while negotiating traffic.

“Weve all seen distracted drivers on the highway,” said Rob Dingman, President and CEO of the AMA. “The preoccupied cell phone talker straddling lanes on the freeway, the business person fumbling with a pocket computer while turning left, or the hair brusher watching the image in the mirror instead of the stopped traffic ahead.”

“Distracted drivers are a danger to everyone, particularly vulnerable road users like motorcyclists, bicyclists and pedestrians,” he added. “And you never know who might be riding that motorcycle you encounter.”

The PSA features an impatient and distracted driver who has a near-miss with a motorcyclist and then gets an unexpected surprise.

The AMA, founded in 1924, is a non-profit organization with more than 280,000 members, focused on protecting and promoting the interests of motorcyclists. For more information, visit the AMA website at American Motorcyclist Association, or call (800) AMA-JOIN.

Scroll to Top