Women Riders Now (WRN) is the leading source for information about women and motorcycling. Below is a list of articles and media coverage featuring WRN and/or its founder, Genevieve Schmitt. Active links means the story is still accessible, however links change and are being updated all the time so forgive us if a link, particularly an older one, is no longer accessible.
Online
- WRN Names Media Industry Veteran in New Role, MotorcyclePowersportsNews.com, 7/30/20
- Interview with Genevieve Schmitt, Leading Female Voice, MotorcycleTalks.com, 6/1/20
- Women Riders Now Completes Leadership Board with 2 Key Influencers, MotorcycleProductNews,com, 5/21/20
- An Interview with Award-Winning Motorcycle Journalist Genevieve Schmitt, Common Tread, 4/23/20
- Women Riders Now Completes Leadership Board with Two Key Influencers, WomenRidersNow.com, 5/22/20
- BMW's most avid motorcyclist is a woman. She's also in charge of the company, ABC News, 4/11/20
- WRN Founder Receives Prestigious Bessie Stringfield Award, Motorcycle & Powersports News, 10/11/19
- Women Riders Now Expands Leadership Board with Three Key Influencers, WomenRidersNow.com, 10/19/2019
- Women Riders Now Announces New Leadership Board, WomenRidersNow.com, 9/11/2019
- Genevieve Schmitt Named Top 100 Leader in Powersports, Dealernews magazine, April 2019
- Cake is Making Electric Motorcycles for the Masses, Outside magazine 3/19/18
- Harley-Davidson Tries to Regain Its Coolness Factor, CNBC.com, 2/3/18
- Long Distance Motorcycle Trips Seek to Empower Women, ABC News, 7/18/17 (story no longer available online)
- Dealers Fail at Selling to Women, Industry Panel Says, Dealernews.com, 5/5/17 (story no longer available online)
- Interview with Genevieve Schmitt, Founder, Women Riders Now, British-Customs.com, 6/28/16
- New Road Opening Up for Women Harley Riders, OnMilwaukee.com 5/21/15
- Why More Women are Riding Motorcycles, Fix.com, 2/6/15
- The Enduring Appeal of Adventure Bikes, Yahoo Celebrity, 9/30/14
- Can the New Indian Scout Take Down Harley-Davidson's Sportster?, Nasdaq.com 8/8/14
- Harley-Davidson's Fastest Growing Market? Women, Marketplace.org, 6/3/14
- Can Harley-Davidson Finally Woo Women?, Businessweek.com, 6/2/14
- More Women Than Ever Are Discovering Riding, BornToRideLifestyle.com, 5/1/14
- More Women Find Freedom on Two Wheels, TheMalayMailOnline.com, 4/6/14
- Veteran Motorcycle Riders Share Hard-Earned Tips, Examiner.com, 8/20/09
- Is Harley-Davidson Over the Hill?, MSN.com, 3/30/08
- Harley to Women: Hear Us Roar, MSN.com, 9/11/07
- Poleras en dos Ruedas, Clarin.com (Argentina), 8/14/07
Newspapers
- Women Help Rev Up the Motorcycle Industry, USA Today, 9/1/17
- Warm Weather Extends Riding Season, Milwaukee-Wisconsin Journal Sentinel, 11/9/16
- Daytona Makes New Push for Women Bikers at Bike Week, Daytona Beach News-Journal, 3/1/15
- Harley Courts Women and Young Riders, Milwaukee-Wisconsin Journal Sentinel, 1/24/15
- New Three-Wheel Motorcycle Brings Batmobile to Mind, Milwaukee-Wisconsin Journal Sentinel, 10/22/14
- Female Bikers Won't Be Left Behind at Biketoberfest, Daytona Beach News-Journal, 10/16/14
- Biketoberfest Marketing Efforts Grow to Reach Women Riders, Daytona Beach News-Journal, 10/12/14
- Harley-Davidson Unveils 2015 Motorcycles, Milwaukee-Wisconsin Journal Sentinel, 8/27/14
- Harley-Davidson Unveils 2 New Models, Milwaukee-Wisconsin Journal Sentinel, 3/6/14
- Harley-Davidson Breaks Out the Breakout, Milwaukee-Wisconsin Journal Sentinel, 3/8/13
- Harley Aims to Make Women Feel Welcome at Sturgis, Milwaukee-Wisconsin Journal Sentinel, 8/7/12
- Niche Motorcycle Makers Rev Up Sales to Women, Los Angeles Times, 6/9/12
- Harley Dealers See Sales Uptick, Milwaukee-Wisconsin Journal Sentinel, 3/14/12
- Harley Shares Make Some Noise, Milwaukee-Wisconsin Journal Sentinel, 1/11/12
- Harley-Davidson Unveils 2012 Models, Milwaukee-Wisconsin Journal Sentinel, 7/20/11
- Record Number of Motorcycle Mamas are Learning to Ride in Mid-Life, Originated in Detroit Free Press, 7/16/11
- Get Out and Ride (will open a PDF), Los Angeles Times, 6/1/11
- Flowers, Balloons and Harleys, Milwaukee-Wisconsin Journal Sentinel, 11/29/09
- Big Hogs, Slim Cost, Milwaukee-Wisconsin Journal Sentinel, 6/27/09
- Harley Devotes Month to Women, Milwaukee-Wisconsin Journal Sentinel, 5/1/09
- '09 Rally Will Bring Bikers to City Harley Calls Home, Milwaukee-Wisconsin Journal Sentinel, 4/29/09
- New Harley Czar is an Outsider, Milwaukee-Wisconsin Journal Sentinel, 4/6/09
- Harley Wants to Train Folks for the Long Ride, Milwaukee-Wisconsin Journal Sentinel, 1/13/09
- Women Driving Motorcycle Sales, Seattle Times, 9/14/07
- Motorcycle Companies Make a Mint Out of Biker Chic, The Sunday Times (Johannesburg, South Africa), 8/5/07
- Women Get Harley Dealers' Motors Runnin', Richmond Times-Dispatch, 7/29/07
- Not Just a Guy's Thing, The National Post (Canada), 7/27/07
- Harley Woos Female Bikers, The New York Times, 7/25/07
- Harley-Davidson Revs Up a More Feminine Message, The New York Times, 7/24/07
Radio and Podcasts
- Genevieve Schmitt, Founder, and Maggie McNally, Director of Rider Outreach, Interview, AMA "On the Line" Podcast, 11/9/20
- Erin Sills, WRN Leadership Board Co-Chairwoman, Interview, AMA "On the Line" Podcast, 10/26/20
- RevZilla Highside/Lowside Podcast Featuring Genevieve Schmitt, 5/2/20 (starts at approximately 56:00 minutes in)
- Interview: Genevieve Schmitt, Founder of Women Riders Now, Behind the Bars Podcast, 3/6/19
- Interview: Genevieve Schmitt on Women Riders Month, Above Idle Podcast, 5/8/16
- The Joys, Challenges of Traveling by Motorcycle, MPR (Minnesota Public Radio) 4/22/15
- Harley-Davidson's Fastest Growing Market? Women, Marketplace Money, National Public Radio, 6/03/14
- BBC World Service Radio: The World Today, a show heard around the globe, features an interview with WRN Founder Genevieve Schmitt about the rise of female riders, 7/25/07.
- The Satellite Sisters interview WRN Founder Genevieve Schmitt about women and motorcycling on this ABC Radio Networks syndicated show, 7/11/07. Also heard on XM Satellite Radio.
Television
- Fox News Orlando, Women Riders Now touted as leading advertising source helping organizers of Bike Week attract women to rally, aired February 2015 (story no longer available; too bad, it was really good!)
- Geraldo At Large, Fox News Channel, 8/11/07, Genevieve Schmitt interviewed by Geraldo at Sturgis Rally on rise of women and motorcycling.
General Articles About Women & Motorcycling
- Millennial Women Fired Up About Motorcycles, NPR Marketplace, 11/18/19
- How A New Generation of Women Riders Is Transforming Motorcycling, Maxim, 4/24/18
- Harley-Davidson Tries to Rejuvenate Motorcycle Sales, (PDF file) Wall Street Journal, 1/12/16
- Women Shift Gears in Motorcycle Culture, The Guardian, 8/16/15
- Harley-Davidson's Hurdle: Attracting Young Motorcycle Riders (PDF file), Wall Street Journal, 6/19/15
- Women Bikers Save a Dying Sport (PDF file), The National Post (Canada), 7/20/07
- Motorcycles Shift Gears for the Ladies, Christian Science Monitor, 8/2/06
General Articles About Women's Buying Power
- 20 Facts and Figures to Know When Marketing to Women, Forbes.com, 5/13/19
- Marketing to Women: Creative Inspiration is Closer than You Think, Forbes, 4/28/17
- How To Win With Women Consumers in 2017, Forbes, 12/31/16
- 5 Ways Historically Male Brands are Now Reaching Women, AdWeek, 4/26/16
- Women Shift Gears in Motorcycling: It's About Being Up Front, The Guardian 8/16/15
- Top 10 Things Everyone Should Know About Women Consumers, Forbes, 1/21/15
- The Female Economy (will open a PDF file), Harvard Business Review, September 2009
- The Rise of the Sheconomy (will open a PDF file), TIME magazine, 11/22/10