A new online magazine capitalizing on the growth and interest in the womens motorcycling market launches live on the Internet today.WomenRidersNow.com is a motorcycling news and information network designed to be the definitive resource for all things women and motorcycling. “Its not just a site for women riders, its a site about women riders so anyone interested in learning more about the growth, power and influence of women motorcyclists will want to spend time on WomenRidersNow.com,” says Genevieve Schmitt, founder and editor of WomenRidersNow.com.
The number of women buying new motorcycles increased a whopping 36 percent since 1998 making women the fastest growing segment of motorcyclists. Women account for 10 percent of buyers of new motorcycles according to a Motorcycle Industry Council survey. “Beginning and experienced female riders need an entertaining and educational resource that speaks to their motorcycling experience,” explains Schmitt. “With industry attention now focusing on women riders there also becomes a need to provide news and information about this important market segment. WomenRidersNow.com is that resource.”
Schmitt is the owner of Women Riders Now#8482;, a marketing and consulting company. She is perhaps best known as the founding editor of Woman Rider magazine, a national all-brands quarterly publication that lasted for four years. “When Woman Rider ceased publishing, there was such an outcry from riders, both women and men, over the loss of their favorite magazine. I felt compelled to continue providing that same type of information, but on a more frequent basis. An online magazine is the best way to do that.”
Information on WomenRidersNow.com is updated on a regular basis and includes the latest industry news and information, motorcycle road tests, product reviews, touring articles, information useful to passengers, info on how to get into racing, profiles of female leaders and historical figures, and motorcycle lifestyle articles all riders can enjoy. In addition, readers are invited to submit stories and photos about their motorcycling experiences to share with others. The site also includes the most comprehensive Beginners Guide for women out there.
Schmitt explains, “My mission with WomenRidersNow.com to educate and inform the motorcycle industry and the general public on the growth and impact of the female riding population. In doing so, my goal is to raise awareness of motorcycling and attract new riders to the sport.”