Genevieve Schmitt Featured in BusinessWeek Magazine founder quoted in Harley article

Genevieve Schmitt, the founder and editor of, is quoted in the current issue of BusinessWeek magazine. The article entitled, “Harley Just Keeps On Cruisin” examines the current financial state of Harley-Davidson. Genevieve was asked her opinion on whether The Motor Company should change its product line to attract younger buyers.

Click on image for a larger view and to read the story.

Her answer along with six other notable motorcyclists including Jay Leno is featured in a sidebar article. The entire article, featured in the November 6, 2006 issue, can be accessed by clicking

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