Genevieve Schmitt, the founder and editor of WomenRidersNow.com, is quoted in the current issue of BusinessWeek magazine. The article entitled, “Harley Just Keeps On Cruisin” examines the current financial state of Harley-Davidson. Genevieve was asked her opinion on whether The Motor Company should change its product line to attract younger buyers.
Her answer along with six other notable motorcyclists including Jay Leno is featured in a sidebar article. The entire article, featured in the November 6, 2006 issue, can be accessed by clicking BusinessWeek.com/extras.