WomenRidersNow.com (WRN) is thrilled to congratulate Christy LaCurelle, who has been elected to become the new President and CEO of four powerful powersports associations including the Motorcycle Safety Foundation (MSF) and the Motorcycle Industry Council (MIC), the non-profit trade association that provides vital support to the powersports industry.
In addition, the independent boards of the Specialty Vehicle Institute of America (SVIA) and the Recreational Off-Highway Vehicle Association (ROHVA) voted to select LaCurelle to preside over all four powersports associations, representing stakeholders across the industry. LaCurelle’s first day at the Associations will be September 3, 2024.
Who is Christy LaCurelle?
LaCurelle has a track record of building platforms and teams that create engaged riders and safety enthusiasts. LaCurelle, a resident of Temecula, California, served for years as Motorsports Marketing Manager of KTM North America, and Executive Director for the United States Motorcycle Coaching Association.
“I have made it my life’s work to help as many people as possible learn and love life on two, three, and four wheels, and being able to bring my marketing expertise and powersports passion to lead these associations is a privilege,” says LaCurelle. “I am looking forward to working with the teams to get more people riding and driving, to take training, and to always practice safe riding and driving habits whether they are on the road or the trail.”
Christy LaCurelle is a passionate two-wheel enthusiast whether that be bicycle, motorcycle, or e-bike. Her early career was focused in sports marketing and event planning specific to motorsports racing. Her love for scouting talent for motocross race teams has propelled her into continuing to scout talent for companies. As managing partner at Two Wheel Group, she prides herself and her team on their recruitment efforts, networking ability, and operational management they bring to businesses in the two-wheel space.
A Commitment to Rider Safety
“With Christy’s twenty years of experience, spanning all aspects of powersports, and deep industry connections, she will be able to hit the ground running and lead the teams to continued success,” says Derek Brooks, Chair of the MIC.
“Christy’s work and long-standing commitment to motorcycle safety will serve riders, RiderCoaches, and the broader training community well,” says Croft Long, Chair of the Motorcycle Safety Foundation. “We are looking forward to her leading the MSF team in rider education expansion, recruiting more RiderCoaches, and growing the interest and demand for rider safety and education.”
Christy LaCurelle: The Right Woman for the Job
“Earlier this year, the boards assembled a search committee to identify a leader for all four associations. I would like to thank the internal teams for their patience through this search process. This comprehensive process enabled us to connect with many qualified candidates and ultimately find that Christy is the best person to lead the organizations and its talents to seize opportunities and work through challenges with success,” said Marc-Andre Deschenes, Chair of the Specialty Vehicle Institute of America.
“I want to thank Scott Schloegel and Diana Sanchez for assuming the additional responsibility of leading these associations while we conducted this extensive search process. Despite already having enormous workloads, Scott and Diana graciously and deftly led the staff through this time of tremendous change while achieving some remarkable results,” said Ryan Stiver, Chair of the ROHVA. “Scott and Diana have ensured these associations will have a seamless transition for Christy to take us into the next chapter.”
“I am looking forward to joining the team, learning about the work, and leading the team to greater results in the future,” says LaCurelle.
More Info Coming Soon on WRN
Sign up for WRN’s monthly newsletter to be the first to learn more about Christy LaCurelle and what her experience and drive will bring to women in motorcycling as we look forward to an exclusive interview with Christy. E-mail your questions for Christy to us at Info@WomenRidersNow.com.