The spark that ignited a global movement in women’s motorcycling is back with a brand-new digital twist. Women Riders World Relay (WRWR) is an international phenomenon that united women riders in more than 78 countries during its original relay in 2019–2020. WomenRidersNow.com (WRN) hosted the group at the American International Motorcycle Expo in 2019 and is thrilled about WRWR announcing its relaunch in 2025. This time, an app-based platform promises to be more interactive, inclusive, and empowering than ever before.
How a Facebook Post Became a Global Sisterhood
It started with one question. In late 2018, UK rider Hayley Bell asked in a Facebook group:
“Could a woman carry a baton by motorcycle and pass it to another woman, continuing the relay around the globe, all powered by women riders?”
The response was immediate—and electric. Yes, absolutely.
Thousands of women responded. They wanted to ride, support, and connect. Hayley’s vision became a mission. Soon, the Women Riders World Relay was born.
A growing team of administrators and volunteers quickly grew. Hayley and the WRWR crew mapped out a worldwide route. Then the team recruited country ambassadors, and rallied a grassroots movement unlike anything the motorcycle world had seen before.
The Ride Heard Around the World
In February 2019, Hayley carried the baton to the starting line at John O’Groats in the UK. From there, the relay began.
Women passed the baton across six continents. More than 3,500 riders covered 60,000+ miles through 78 countries. Every baton handoff told a story. Every ride created connection.
One year later, hundreds of riders reunited at The Bike Shed in London to celebrate the baton’s return. But the real victory was what had been built along the way: community, visibility, and a global sisterhood of riders ready to be seen and heard.
The Spirit of WRWR Hasn't Faded
Even after the last baton pass, the momentum continued. Women stayed connected through the WRWR Facebook group. New friendships deepened, and meetups continued. But without a baton to chase, the energy slowly faded.
Until now.
This year, WRWR founder Hayley Bell, along with longtime administrator and organizer Liza Miller, are announcing something big—WRWR is evolving into a digital platform and app. The mission will be expanded and carried forward into the future.
The Next Evolution: A Digital Relay for a Global Community
Slated to launch in early 2026, the WRWR app will include:
• A digital baton that women can “pass” globally
• A challenge series to encourage growth in riding, maintenance, and mechanical skills
• A global social space for women to meet, share, and support each other
Tools to collect feedback and positively influence the global motorcycle industry. A means to provide women’s insights into gear, bikes, community and more.
“This isn’t just a digital update,” says co-organizer Liza Miller. “It’s the start of an even bigger movement.”
Calling Ambassadors: The World Needs You
WRWR is now seeking country ambassadors. One woman from every nation across the globe will help lead the charge. Nearly 25% of countries are already represented.
Want to help shape the future of motorcycling for women? This is your moment.
Stay tuned for more details on how to get involved. More information on downloading the app is coming soon. We look forward to riding into the next generation of the world’s most unifying motorcycle movement for women.
WRN Is Proud to Be a Media Partner of WRWR
Here at WomenRidersNow.com, we’re honored to support WRWR as an official media partner. We believe in the power of women riders to change the world—and WRWR is doing just that. We’ll be keeping you updated on launch news, ambassador stories, and how you can participate every step of the way.
Ready to ride into the future with WRWR? So are we!
